Selling gift cards at 200,000+ retail locations worldwide

Elevate retail gift card category sales

If you want to increase omni-channel gift card category sales, partner with Blackhawk Network. We offer in-store, online and mobile app solutions to reach your customers everywhere they are.

In-store, we optimize revenue per square foot with our best-in-class fixtures. Plus, with more than 1,000 gift card partners and our exclusive card products, we can customize your fixtures to include the best sellers for your market.

Leverage all of our proven best practices, including merchandising, marketing, promotions and end-to-end support services to maximize gift card program sales.

Plus, your branded online and mobile app can use our proprietary technology to offer a frictionless customer experience when purchasing, gifting and using gift cards.

Incent consumers, employees and sales teams

Incentives are a powerful way to drive desirable behaviors, and gift cards are universally popular with all audiences. Our Incentive Solutions offer a wide away of rewards to help these programs be more successful. 

Build brand loyalty

Recent Blackhawk Network research reveals that 65% of customers surveyed say gift cards encourage more frequent purchases.1 

Raise money with scrip programs

Gift cards are a popular choice for fundraising programs, especially since 76% of our survey respondents see gift cards as a chance to treat themselves.1 

Sell more with eCommerce

83% of Millennials—with their ever-growing purchasing power—have shopped on a mobile device2 

Create contextual commerce experiences

Sell gift cards on social media platforms, where 81% of contextual commerce customers are currently engaging3 

Enable digital wallet payments

Mobile wallets are catching on in the US—the total number of people using them in 2020 will grow 9.1% to 64.0 million4 

Integrated Program Services

Our client success directors coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting.
Learn more

1Blackhawk Network, Consumer Gift Card State of the Union, conducted by Murphy Research, March 2019. 
2Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, March 2019 
3https://www.pymnts.com/news/omnicommerce/2019/contextual-commerce-mobile-iot-retail/ 
4https://www.emarketer.com/content/apple-pay-overtakes-starbucks-as-top-mobile-payment-app-in-the-us