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MERCHANTS
Launch a digital gifting solution without complex integrations
Add our award-winning, security-minded gifting and promotions platform—designed to offer a seamless customer experience—to enhance your eCommerce capabilities.
One powerful platform, more digital muscle
When it comes to digital gifting and promotions, our platform offers multiple ways to extend your brand's reach and increase revenue. Plus, we’ll do the legwork to get you up and running, so your technology team can focus on other endeavors.
eCommerce
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Contextual commerce
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Promotions
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Customer appeasements
Now is the time to sell your gift cards online
When it comes to selling your gift cards online, you know there are plenty of good reasons to engage with your eCommerce shoppers. But do you know how big the opportunity really is? These top four reasons to sell your gift cards on your website make the case pretty clear.
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Reason #1
Gift card eCommerce is growing fast
According to the WorldPay Global Payment report, ecommerce is expected to surpass $4.6 trillion globally by 2022. The US is expected to show most growth at 65% by 2022.1 That’s a lot of money being spent online, and gift cards—especially digital versions that can be sent right away in an email—are great options for gift givers, especially if they’re last-minute or long-distance shoppers. In fact, our data shows that 22% of all gift card sales are purchased as last-minute gifts, and eGifts account for 90% of these sales.
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Reason #2
Expect a sales lift
We’ve helped a lot of well-known brands launch their online gift card sales capabilities. Based on this experience, we know that most companies experience a 10% increase in gift card sales when they’re offered via our frictionless, scalable eCommerce services. Layer on our best practices in merchandising and marketing, and we can help you grow sales even more.
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Reason #3
The mobile experience matters
eCommerce gift card sales are a great idea, but don’t forget that 4 out of 5 Millennials are likely to purchase on their smartphones.2 And when you consider that gift cards continue to be the most requested gift for the twelfth year in a row3, that adds up to a lot of gift card purchases made on mobile. It’s no longer enough to offer a great desktop display—these days, a mobile-optimized online purchasing experience is essential to avoid abandoned carts and increase gift card sales.
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Reason #4
Holiday shopping happens online
Ah, the holiday season, full of traditions, celebrations, friend and family—and last-minute shopping opportunities for busy gift givers and procrastinators alike. As the days tick down to gift exchanges, shoppers run out of days to order and receive physical gifts from you. This is where eGift cards come in. Delivered nearly instantly, eGifts provide the gift of online shopping for what the recipient really wants. The right color, the right size, the right everything—in other words, the perfect gift.
Secure and scalable
Given our eCommerce platform’s position at the intersection of payments, gift cards and online commerce, we invest heavily in the security, reliability and scalability of our solutions.
- Our platforms are protected by advanced platform and system security capabilities.
- We maintain the highest level of compliance practices and certifications, including third-party audited PCI Level One.
- We deliver unparalleled uptime and expandable capacity for peak periods through our modern service-based architecture, redundant cloud-based infrastructure and 24/7 enterprise-level monitoring.
B2C market demand for gift cards
Gift cards and eGift cards continue to grow in popularity, and eCommerce offers a convenient way to purchase.
Digital gift cards accounted for nearly 20% of holiday gift card sales in 20191
46% of consumers are likely to purchase a digital gift card in the next six months2
Offering an eGift via eCommerce gives you 19 extra selling days per year, with December 24 and 25 representing 4.3% of total annual sales3
B2B gift card eCommerce benefits
Our B2B eCommerce program makes it faster and more efficient to onboard and manage bulk orders—in fact, one client saw a 40% increase in sales.
- Complete B2B program management
- Branded site to sell digital and physical cards to businesses
- Manage clients, discount schedules, designs, approvals and payment options all in one place
- Advanced security systems and practices
B2B and B2C promotions are easy
Extensive and flexible B2B and B2C promotional capabilities to grow gift card sales and drive consumer engagement are built right into our platform.
Promotional types: Includes BOGOs, product incentives, discounts, loyalty engagement, registration/subscriptions, specific payment methods and product purchase
Controls and levers: Includes limits (customers, cards, overall spend), tiers, limited audiences and limits by payment type
The power of the Blackhawk Network
By building the broadest distribution network and cultivating deep industry relationships, we can take your brand straight to the top players and our exclusive partners across all the major distribution categories.
Retail. With more than 250,000 doors in grocery, home improvement, office and big box retailers worldwide, Blackhawk Network continues to be the gift card distribution leader. And we’re expanding every day.
Online. Leading the way in eCommerce, Blackhawk partners with the top online marketplaces, including Amazon, eBay, Target and more. That means you could partner with them, too.
Loyalty. We don’t just put gift cards into loyalty programs. We work with all 10 of the largest bank and airline loyalty programs, helping our merchant card partners easily tap into this $50 billion market.
Incentives. When you work with Blackhawk Network, we can issue your gift cards for customer rebates, employee incentives, sales incentives and more.
Scrips. For many merchants, nonprofit fundraising is a great way to increase gift card sales. Blackhawk Network can help your gift card—and your brand—reach members of 30,000 nonprofit organizations.
Product eGifting: the most modern way to gift
Keep gift giving personal, but eliminate the guesswork, with Product eGifting. Customers select a specific product to “give” via email. Then, the recipient can specify the size and color—or choose something else—without costly returns.
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Choose a specific gift to send
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Deliver immediately via email
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Delight recipients with choice
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Eliminate exchanges and returns
eGifting and contextual commerce
Social media offers great opportunities to sell eGift cards right where your customers are. A “happy birthday” or “congratulations” card can be purchased and delivered directly in mobile apps, giving you more ways to extend your brand with gift cards. Instant approval is part of the frictionless customer experience, and our platform boasts a 92% approval rate.
Our end-to-end services
Lighten your load—we’re here to help
Demand planning and inventory control | Design services
Product implementation and card production | Fulfillment
Supply chain management and procurement | Signage and print production
Integrated program services
Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card program and omni-channel strategy, from on-boarding and technical operations to financial services and robust reporting.
1. 2019 BrandedPay Post-Holiday Shopping Report, Murphy Research
2. Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, March 2019
3. Blackhawk Network Proprietary Research