Secure your share of gift card sales

Gift card sales continue to increase year over year.

$100.6B

expected 2021 merchant gift card sales1 

$23.8B

expected 2021 Visa and Mastercard gift card sales1 

80%

of Millennials still shop in-store at least once a month2 

Partner with the merchant gift card innovator

For Blackhawk Network, it all started with branded plastic cards that hang on racks in grocery stores. Twenty years later, these gift cards come in both physical and digital formats and are more popular than ever—in fact, the global gift card market is expected to reach $750 billion by 2026.1 

Gift card commerce for retail

Gift cards are loved

For a twelfth consecutive year, gift cards remain the most requested gift according to the National Retail Federation.2 

loyalty gift cards

Gift cards grow loyalty

Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogs. 

Gift cards increase customer sales

Gift cards encourage more spending

Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a gift card they received.3 

Offer crowd-pleasing Visa® Gift Cards

Visa Gift Cards, including plastic and virtual options, can be sold in-store and online. They are perennially popular for gift giving because they can be used everywhere Visa debit cards are accepted.

Take your pick: predesigned or personalized

These days, Visa Gift Cards are more than just a last-minute gift that is bought off a rack. We offer shoppers the option to go online and design their own cards for a more personal and memorable gift. And there’s also a digital version, the Visa Virtual Gift Account, that can be delivered quickly via email. 

Make special occasions more spontaneous

One-third of gift cards are purchased on the same day they’re given as a gift.1 That’s a great reason to sell Visa Gift Cards in-store and online for last-minute shoppers. 

Self-use is on the up and up

People spend more on gift cards—about $4 more on average1—when they’re planning to use the cards themselves. 

Celebrate birthdays near and far

Birthdays top the list of reasons to give a gift card.1 Physical Visa Gift Cards and Visa Virtual Gift Accounts flexible options that everyone can appreciate. 

Showcase the gift cards that are exclusively ours

At Blackhawk Network, we take pride in leading the branded payments industry with new and exciting products that people love to give and receive.

Lottery

By positioning lottery gift cards in check-out lanes, retailers can build lottery awareness and increase sales. Our QuickTicket™ gift cards are activated in-lane and give shoppers easy access to scratch-off quick pick numbers for PowerBall® or Mega Millions®. They simply pay for and activate the gift card at the in-lane register to enter the numbers in the next drawing. 

Gamer’s Choice

Digital content is a hot category right now, and we’ve developed a gift card that makes it easier to give gamers access to the games they love, regardless of the platform they’re using to play. Just choose the game, and give the gift card with the knowledge that it can be used on any participating system. 

Expand your brand’s reach with us

Whether you want to sell gift cards or are looking for a gift card distributor, this eBook, “Take Your Gift Card From Here to Everywhere,” gives an overview of all the ways we can help you maximize your gift card revenue. 

Gift cards for incentives and rewards

Digital entertainment

Mobile phones, tablets and game consoles have forever changed how consumers interact with their music, games, movies and books. Blackhawk Network’s prepaid products have transformed how and where they pay for their entertainment—in-store, online or via a mobile device. 

Financial services

Reloadable prepaid debit cards offer a smart way to spend and manage money. We offer a number of robust, alternative payment tools that help cash-based consumers load money on a convenient and secure debit card.