Customer Incentives
Simplify delivery of market research incentives
Rewarding respondents encourages market research participation and completion, which leads to more reliable and usable data. But if you’re spending a lot of time on cumbersome incentive administration, we have good news for you: we can make it faster and easier to order and deliver rewards.
Our Hawk MarketplaceTM platform offers self-service to full-service for easier ordering and reward management. With user profile–based access to all the rewards that we offer—Visa® and Mastercard® Prepaid Cards, Virtual Visa and Mastercard Prepaid Accounts, merchant gift cards, eGifts and more—you have plenty of flexible options.
Plus, our easy-to-use platform enables single card ordering or bulk ordering that’s perfect for everything from in-depth interview to large in-person focus groups.
Desirable incentives to increase survey response rates
79%
would choose a prepaid card for a $50 reward
69%
of these respondents prefer a physical prepaid card
29%
of these respondents prefer a digital prepaid card1
There’s a perfect incentive to satisfy and engage participants wherever they are: online, in-person or even on their mobile devices. Different rewards work better in different scenarios, which can vary based on research method, type of information being gathered and the audience. That’s why we offer over 1,000 different types of market research incentives.
Plus, we offer award-winning cardholder support and customization options to personalize rewards with your logo for seamless branded marketing that helps you execute more successful market research campaigns.
Online focus groups
Give participants a $25 digital reward that only requires a name and email address to be delivered in real time.
Longitudinal studies
Issue respondents a reloadable prepaid card. Then, automatically load $50 on it after each additional round of follow-up surveys or interviews.
In-field surveys
Hand out $25 instant-issue prepaid cards as a carrot to incent prospective respondents to speak with you.
Broad studies
Issue each member of a diverse group of participants an eCode that is digitally delivered and instantly redeemable at an online gift card mall offering a wide range physical and digital prepaid and gift cards.
Incentive reward products
Explore the variety of rewards that we offer for incentive programs. They include physical, digital and mobile wallet–enabled options to appeal to all everyone you’re trying to motivate.
Integrated services
Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting.