Invigorate your B2C and B2B eCommerce gift card programs
With our flexible and security-minded digital gifting and promotions platform, leading merchants have everything they need to market, sell and distribute digital and physical gift cards across channels and devices.
eCommerce in action
See for yourself how seamless the CashStar B2C and B2B platform experience is for your customers—available without requiring an extensive technology lift on your part.
Create unique branded purchase and recipient experiences with a flexible platform and a dedicated support team.
Meet your customers where they are
Responsive design and real-time gifting capabilities allow you to bring exceptional gift card experiences to your consumers in all channels and on all devices—including web, mobile, social app and messaging tools.
Drive sales with gift card promotions
Engage your customer base and increase revenue with highly configurable, fully automated gift card promotions.
Offer intuitive, advanced eCommerce features
Make it fast and easy for your customers to create, buy and send merchant eGift cards or Visa® and Mastercard® prepaid cards with a wide selection of payment options.
Insist upon a security-minded fraud solution
You need to ensure a great customer experience while still offering security-minded solutions. With our industry’s highest approval rates and fastest turnaround times, we can help.
Choose a solution that’s proven at scale
Processing more than $2B in load annually, offering advanced security features and unparalleled uptime, our digital gifting and promotions platform is proven at scale with the world’s largest brands.
Our platform allows you to manage all aspects of your B2B program efficiently, giving you more time to work with buyers and grow sales.
Enjoy comprehensive B2B capabilities
We can help support all aspects of your B2B program—from buyer registration and discount management through ordering, approval, payment and delivery.
Expect both flexibility and control
Manage your program the way that’s right for your brand. With highly flexible and configurable settings, you retain control over your buyers, brand standards, order workflows and user settings.
Make it easy to do business with you
With secure online ordering and payment, fully automated delivery, 24/7 access and both order and card-level tracking, buyers have everything they need to make you a preferred brand.
Fuel growth with promotions
Acquire new customers and deepen B2B buyer relationships by offering special programs—including custom and co-branded cards—to one, some or all B2B buyers.
Trust our security-minded reliability
We can help protect your business from charge-back fraud and overuse through our sophisticated usage-pattern security monitoring.
Exclusively ours
At Blackhawk Network, gift card solutions include many products and solutions that are exclusively ours. These innovations allow you to increase your revenue and expand your brand’s reach in new ways.