20 Ways to Optimize Your Gift Card Program in 2020


Your gift card program could be bigger and more effective than it was in 2019.


Learn to Optimize Your Gift Card Program in 2020


Are you doing everything you can to increase revenue with your gift card program? Watch our pre-recorded webinar, sent to your email for viewing anytime, to learn from industry leaders how you can drive sales growth and engage with your customers using gift cards. 

Get key insights from this webinar:

  • Increase your program’s visibility
  • Use promotions to drive revenue
  • Expand your B2B presence
  • Track your results

View this webinar now or anytime when you or your team are ready to increase results.


Webinar Presenters: 

Adam Hallett: Product Manager 

Adam is responsible for development and delivery of new features for CashStar’s B2B product line, including CashStar Business, a tool used by clients to support all aspects of their B2B gift card program. Prior to his role on the Product team, he held several Operations roles at CashStar, including helping to launch the Velocity B2B Services program in 2016. 

Sally-anne Jacks: Vice President U.S. Sales – Online Retail 

Sally leads the CashStar Client Success team as well as Third Party Distribution for Online Retail Partners. Sally has been with Blackhawk Network since March 2014 with roles spanning across Digital, Loyalty and eCommerce. Sally has enabled clients such as United Airlines, Alipay and Ibotta to launch payment solutions that reduce friction and drive new revenue opportunities for merchants. Prior to joining Blackhawk, Sally was Sales Manager for Consumer Channel Group at Microsoft. 

Kari Johnson: Client Success Director 

As a member of the Client Success team at CashStar for the past 7 years, Kari enjoys working with clients to develop and launch compelling campaigns that align with brand strategy and optimize ROI. Prior to joining CashStar, Kari spent over 10 years leading high impact corporate marketing programs, strategic product initiatives and branding efforts at eBay and PayPal.