Payments Journal, a leading payments publication, recently published insights from Theresa McEndree, vice president of marketing at Blackhawk Network, about Blackhawk’s recent study examining the state of consumer gift card preferences in 2018. In the article, Theresa discusses how “changing consumer lifestyles and technology are driving increased consumer interest in gift card innovations.”
She further summarizes other key trends such as the growing consumer interest in digital gift card options, millennials’ interest in purchasing gift cards via contextual commerce, how physical and digital gift card program growth relies on hyper-personalization and how consumers prefer stored value cards over other incentives. Together, these factors are major contributors to the gift card juggernaut in the economy.
Read the full Payments Journal article here.