eCommerce Holiday Best Practices

This Holiday Season, You Can Achieve Gift Card Program Greatness

Whether your ecommerce program is currently optimized or not, there are many tactics and strategies that will help you sell more gift cards during the holiday season.

In this free webinar, we’ll show you how to make the most of your holidays, a period which is increasingly making or breaking a merchant’s fiscal year.

We cover a wide range of topics, including:

  • Key holiday trends
  • The power of ecommerce during the holidays
  • eCommerce trends and best practices
  • Key takeaways
  • And much more




Hollis Thornton: Senior Account Executive

In her current role, Hollis masterfully connects her merchant clients with comprehensive business-to-business (B2B) gift card program management services. She primarily focuses on growing revenue for her clients’ B2B programs by marketing and selling those brands into the B2B marketplace. Hollis has more than 17 years of experience in the gift card industry and has helped numerous prominent retail brands improve their gift card programs and marketing efforts.

Matt Reading: Senior Product Manager

Matt leads the strategy and roadmap for the Blackhawk Network Consumer product line, which includes Consumer 2.0, Consumer API, and Product eGifting. These products are used by over 350 major brands and support millions of transactions. Matt previously led the user-focused design and development of new products at Newforma and Unum.

Christine Snow: Senior Manager, Client Success

With more than 9 years in the Prepaid Industry, Christine spent her earlier time working as a Retail Program Manager, overseeing the growth of her brand’s multiple distribution channels. Today, as Client Success Manager, working with Blackhawk Network's top Premier brands, she is helping to design a host of seasonal campaigns, annual marketing plans and exploring new avenues of distribution that drive incremental revenue.