CustomerThink, a prominent business publication, recently published insights from Theresa McEndree, vice president of Blackhawk Network, about Hawk Incentives’ recent study examining why businesses should use reward-based promotions to create a better brand experience instead of discounting. In the article McEndree discussed the presence and impact of reward-based promotions among U.S. businesses.
She further summarized that the research found reward-based programs are effective tools used to boost brand image, encourage repeat purchases, drive greater profitability, elevate brand image and help achieve specific business goals. In short, rewards-based promotions keep today’s empowered shoppers coming back for more.
Read the full CustomerThink article here.