Capitalizing on the Power of Gift Cards as Marketing Incentives

This on-demand webinar features research on consumer preferences for different types of marketing incentives and real-world examples of how merchants are using gift cards as marketing incentives.

Some key consumer preferences include:

  • -Consumers prefer gift/promo cards nearly 2:1 over coupons and other marketing incentives
  • -58% of consumers prefer gift/promo cards while only 25% of retailers use them
  • -66% of consumers feel good about stores that send them gift cards compared 42% for coupons




Nate Smith: Head of Marketing, CashStar

Terry Sutton: Head of Client Success, CashStar