This on-demand webinar features research on consumer preferences for different types of marketing incentives and real-world examples of how merchants are using gift cards as marketing incentives.
Some key consumer preferences include:
- -Consumers prefer gift/promo cards nearly 2:1 over coupons and other marketing incentives
- -58% of consumers prefer gift/promo cards while only 25% of retailers use them
- -66% of consumers feel good about stores that send them gift cards compared 42% for coupons