MarketingProfs, a leading marketing media publication, recently showcased Blackhawk Network’s research entitled, “The State of Consumer Gift Card Preferences in 2018.” The article noted that “although consumers now favor the purchase of physical gift cards, digital gift card purchases are becoming increasingly popular.”
Summarizing the research, the article reiterated that the purchasing of gift cards is as strong as ever. With their mass appeal and seemingly endless range of options in physical, digital and mobile forms, there are many new and evolving ways for brands and organizations to consider using gift cards to engage with their audiences.
Read the full MarketingProfs article here.
