Top loyalty publication Incentive Magazine recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, to get her perspective about why gift cards have become ubiquitous rewards. In the article, Theresa pointed out that “Gift card recipients are now accustomed to the flexibility that gift cards offer.”
She further discussed recent Blackhawk Network and Hawk Incentives research studies that revealed notable shifts in gift card preferences. For instance, people value choice more than any specific reward, recipients want omni-delivery – digital, physical and wallet-enabled, consumers expect to receive their rewards and incentives soon after earning them and more.
Read the full Incentive Magazine article here.